Most B2B companies have a demand problem… they don’t have enough high quality leads in the funnel to complete the sales process and hit their growth targets… And the way they solve the “sales problem” is by hiring more sales reps to do an outbound push. The outcome… is usually lackluster results, high turnover and executive frustration. The reason behind this? The traditional sales model…

This isn’t a debate about outbound vs inbound… I’ll flat out say it and be done… outbound works… period… and it should be part of your mix. Now that’s covered, we can move on. And I’ll say this. Inbound works better. How much better? Inbound leads are 750% more likely to convert than outbound. That’s not me saying it. There’s been a lot of research…