Prospects don’t like cold calls. And those email cadences are losing their efficacy. Customers want to buy, but they don’t want to be sold. And they’re only willing to talk once they know you can help them. In order win in this new digital era, marketing has to be the tip of the spear. And sales has to maneuver a whole new playbook ripe with specialization and tools. I’ll help you build the sales & marketing machine for today’s buyer.
Fill the funnel with a steady flow of high-quality leads & crush your targets every quarter.
Get the 7-step sales framework that built a $31M business unit in its 2nd year.
Leads are the fuel that powers the machine. Your marketing team’s job is to create leads. Your sales team’s job is to close leads. How can you build a high velocity machine if it’s not connected? But, it rarely is. What’s worse, there’s usually friction (“the marketing leads suck”… “the sales team is lazy”…). It’s a serious gap. Repeatable success requires unity…
Ready to super charge your marketing offers and sales process?
Quit wasting time and money on “marketing” that doesn’t convert customers.
The “p” word. The process. You can’t win without a game plan. And your game plan is the process. In order to launch anything meaningful you need to follow a proven system. Whether I’m developing a new sales script, building a new email campaign, or designing a go to market plan I use the process. We’ll start with these 6 steps every time. As you build your sales & marketing systems, use the process. Here ya go…
Discovery Phase
It starts with a friendly chat. What’s working? What not working? It’s a sanity check on where you’re really at, what’s missing and what you want the future to look like.
Analysis Phase
This is where we analyze gaps in the current process and define the exact project requirements and objectives. It’s a deep assessment on how you can be world class.
Design & Build Phase
Wireframes, workflows, documentation, and tracking systems. This is where the heavy lifting is done. Design, build, and test the infrastructure for the project.
Implementation Phase
This is where the fun begins. Train the team, double check the dashboard, and then launch. Focus on capturing the easy wins & low hanging fruit first. Coordination with marketing, sales, and support is a must.
Optimization Phase
The feedback loop is where a good project goes to be great. Did it hit the expected metrics? What’s the feedback from the field? How can we make this fly faster? Iterate on the prototype.
Support Phase
Reporting and analytics identify the success of any project. Regular and continued measurement of the metrics is necessary. Weekly and month check-ins create benchmarks to show levels of success.
