The B2B Marketing Playbook
Get the marketing playbook I used to go from 0 to 1,500 inbound MQLs per month in 26 months.
Inbound leads are 750% more likely to close than leads generated from outbound prospecting.
The logic is pretty simple. When prospects come to you, they are taking themselves through the buying cycle. They’re also meeting you at the intersection of your expertise, help… and ultimately the problem you solve.
This is the marketing playbook I used to transition from 100% outbound lead generation to 100% inbound lead generation. It includes the execution plan, the channel strategy, and the exact tactics that lead to hyper-growth.
Think of it as a step-by-step tactical guide to acquisition marketing.
What’s inside:
- The real definition of marketing and my growth hackers mantra
- The 5 step marketing process guaranteed to drive inbound leads
- 20 profiling questions to understand your buyer and write copy that sells
- The ICP worksheet to find and define your Ideal Client Profile
- The 7 acquisition channels with a detailed review of the exact tactics used
- The marketing technology stack that powered the machine
- The marketing metrics master sheet and how to measure success
- Links to the best marketing training resources and marketing masters your team should follow
I was fortunate to own the marketing function during the advent and explosion of marketing technology. This put me ground floor for using these tools to become the tip of the spear for my sales approach. It allowed me to test and find ROI with a variety of digital strategies and channels.
I’ve learned how to leverage the marketing function to drive thousands of leads per month for the sales team.
This playbook teaches the process.